- Packaging is defined in the regulations as all products made of any materials of any nature to be used for the containment, protection, handling, delivery and preservation of goods from the producer to the user or consumer.
TASK 1
1. Research the topic of the product that you choose.
1. Choose one topic
2. Research about it
3. Insert the product's issue such as
- materials
- colour
- packaging
- about the product
- current issue
- any issue you research. (where? why?)
RAMLY FOOD PROCESSING SDN BHD is a well-known Bumiputra-owned food-based manufacturer dealing in meat-based products such as beef, chicken and seafood.
The company was founded in 1984 from a pure desire by owners, Dato' Haji Ramly Bin Mokni and Datin Hajjah Shala Siah Binti Abdul Manap to produce halal, clean and quality products.
The company owns a processing plant located in SME Industrial Park, Mukim Batu, Kuala Lumpur offering job opportunies in management, production to product marketing and distribution. RAMLY is now a household name in Malaysia and international markets.
http://www.ramly.com.my/Ramly%20Web(Home%20C%20P.html
- Materials - Plastic packaging (because of this product is all frozen)
- Colour - Many types of colour represent each product such as
Nugget :
Sausage :
2. Analyze the whole packaging, do the design analysis and mind map the design such as elaborate about it.
- Little Trees
- 7up
- Tom Yam (Paste)
- Panadol
- Pepero
- Kuaci
- Mentos
- Safi (Face Wash)
- Marlboro (Ciggarette)
- Chocolate
TASK 2
PRODUCT RESEARCH AND CASE STUDY
Research and prepare a proposal on selected product. Brainstorm the ideas and take the consideration of these area :
- SWOT analysis on the product chosen : Strenght, Weakness, Opportunity and Threat.
- Case study on 'Threat'. Come out with at least 2 threats and do analysis on the threat.
I chose Berry's product because of the packaging attracts me to rebrand the product. Besides that, it does not have a variety products with different packaging. But, Berry's cake is so delicious and it also attracts me too.
ABOUT THE PRODUCT
(Berry's Bakery)
At a time when specialty cakes houses were far and in between, the idea of just walking into a cake house, having a piece of cake while enjoying your favourite beverage was a treat indeed. Berry’s opened its doors in 1994, and specialized in a variety of cakes that were crowd pullers. Known across the Klang Valley for its signature cakes, our specialty offerings included all-time favourites such as Blueberry, Blackforests, Pandan Layer cakes complemented by our delectable mini fruit tarts. This in essence is the beginning of Berry’s.
The name Berry’s carries with it a sense of value, an identity that’s designed to stand the test of time. The name is a tribute to children, as the name Berry’s was chosen amongst various others as their favourite name. Berries of all sorts are also delightful healthy treats. Berry’s represents all that we believe in, and is a testament to these ideals.
The Packaging
The Brainstorm Of The Product
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The SWOT Analysis
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Case Study on THREAT
(2 threats and do analysis on the threat)
BERRY's
The product names not so viral.
DUNKIN' DONUTS
Big Apple is more delicious than Dunkin Donuts.
