Advertising Design

WHAT IS ADVERTISING?
- Advertising Design is the structured and composed non-personal communication of information, usually paid for and usually persuasive in nature, about products (goods, service and ideas). In otherwise is a process of marketing through communication in different ways like verbal or nonverbal.

1. Advertising is to tell people that the stimulation of new product. In advertising there are two types of ads that is print ads and digital ads.

• Print Ads is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.
• Digital Ads is digital marketing is that makes use of electronic devices computer such as personal computers, smartphones, cellphones, tablets, and game consoles to engage with stakeholders. Digital marketing applies technologies of platforms such as websites, e-mail, apps (classic and mobile) and social network. Many organisation cross traditional and digital marketing channel.

2. Types of Advertising Agencies such as

• Full service agencies carry out research, create, plan, produce advertisements and select media. Other services offered by the full service agencies include sales training, sales promotion, strategic market planning, event management, package design, trade shows and public relations.

• Creative agencies job is to create the actual advertisements only. The creative agencies create interesting and imaginative advertising themes and also produce original and innovative advertisements.

Task 1

Advertising Design

• ATL - Above The Line
• TTL - Through The Line
• BTL - Below The Line

Search :

• adsoftheworld.com
• guerilla marketing
• pinterest.com

Do the slideshow or PDF about

• type of agencies
• type of advertising techniques

Requirement included :

• Introduction to subject/topic/issue
• Images shown/Examples
• Conclusion

Example of Advertising Campaign :

ADVERTISING CAMPAIGN

EVIAN

Advertising Techniques

(Introduction to subject/topic/issue)

1. How can we know about this product?

Through mass media such as television, radio, flyers and internet.

2. The product weaknesses

Expensive

3. The good vibes

A good water

Clean water

Make people healthy

Make people fresh

Not a recycle water

The quality

INFOGRAPHIC THE ANATOMY OF ADVERTISING

INFOGRAPHIC ADVERTISING CAMPAIGN

FINAL WORK

SMOKING INFOGRAPHIC AND CAMPAIGN

SMOKING POSTER CAMPAIGN