Visual Communication

What is Visual Communication?

• Visual communication is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision, and is primarily presented or expressed with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, Industrial Design, Advertising, Animation colour and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience.

Type of Visual Communicaton

This are the pictures and the meanings.

Example :

1. Icon / Symbol / Sign

• ICON

Describe the picture :

The picture shows somebody drove a car into pothole.

The meaning :

Report a pothole on the road / To warn the driver there's a pothole on the road.

Describe the picture :

The picture shows a cigarette and no entry sign.

The meaning :

No Smoking / They use red color because red color looks more attractive and dangerous so that people can stop smoking.

• SYMBOL

Describe the picture :
The picture shows the rotation of the green arrow.

The meaning :
Recycle / It is the sign of recycle / The green color represents the color of nature.

Describe the picture :
The picture shows the glass is crack.

The meaning :
Fragile / This symbol is used to convey that the product inside the box is fragile, which can be damaged / It needs to be handled with care.

• SIGN

Describe the picture :

The picture shows a women and a man.

The meaning :

Toilet / So that they know where their toilet in.

Describe the picture :

This picture shows a man falling on a slippery floor.

The meaning :

Caution Wet Floor / This signs inform everyone that the area where they are walking may be slippery when wet / These floor signs are tough and can withstand extreme conditions.

     2.  Picture / Images

• PICTURE

Describe the picture :

This picture shows a lady with the face wash product.

The meaning :

This product will attract people to buy because of the clear fair skin / It also can be the color because most of woman loves pink.

• IMAGES

Describe the picture :
This picture shows one bottle of coca - cola with the arts of design above.

The meaning :
Art of design / The illustration of art design / The color plays a role of this design.

    








 3.  Illustration / Drawing

• ILLUSTRATION

Describe the picture :

The picture shows a young boy looks dirty and stinky.

The meaning :

The color, design and illustration plays a role / It shows how pathetic that boy if they don't clean their self.

• DRAWING

Describe the picture :

This picture shows the emotions of this old man.

The meaning :

It looks real, 3D and classic / This picture shows the line and creativity of drawing.

      4.  Color

• COLOR

Describe the picture :

This picture shows the solid color splash.

The meaning :

The color plays a role of this design / The color makes people feel interesting about it.

      5.  Animation / Visual Effects

• ANIMATION

Describe the picture :
This picture shows the huge cannibal man of steel running.

The meaning :

Animation / This picture makes animation of the image / It will be more attractive when the picture is moving.

• VISUAL EFFECTS

Describe the picture :

This picture shows the movement of tribal.

The meaning :
Trival / This picture will attract people when they look at it / When we see the trival, the trival looks moving.








This task we need to do 20 sign for our college, first we need find the place that require the sign.

1. Toilet
2. Library
3. No Spitting
4. Security Guard
5. Clinic
6. ATM
7. Cafe
8. Playground
9. Surau
10. No Litering
11. No Parking
12. Maintanance
13. No Swimming
14. No Fishing
15. Lake
16. Sports
17. Bus Station
18. Taxi Station
19. Hostel
20. Office

• After that we need to do 20 sketches sign for our college.

• After finish the sketches, we do the sign in Adobe Illustrator and play with color and gradient.

Final Infographic (Serifs and Sans) Visual Communication